Sticky Content Popular videos all have the same things in common: 1. Simple (very short and basic) 2. Unexpected (curiosity gap) 3. Concrete (e.g. relevant to COVID19) 4. Emotional (fun/fear, music-driven) 5. Story (e.g. woman looking for a mask) Science shows that those are 5 of the key elements to make an idea stick.1 1Made To Stick, Chip Heath and Dan Heath (2007)
Updated 03 Mar 2023
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