UX
Tricks to improve UX
Observer expectancy effect
0min
Observer-Expectancy Effect You behave differently when you know you're being observed.1 For apps that rely on behavior-based personalization (like TikTok), that's a problem since people will eventually hesitate to explore—or worst—get stuck in a content rabbit hole.2 A simple solution might be an "Incognito Mode" (like in Youtube).
Updated 03 Mar 2023
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